Superapps offer unparalleled convenience to users, enabling one-stop-access to a variety of services.

‍However, fraud risk management becomes exponentially more challenging as businesses incorporate more products and features on a single platform. At the same time, a frictionless user experience is key to user acquisition and an important driver of customer stickiness.

In the face of fraud threats, it is challenging for fast growing businesses to balance tradeoffs between risk and growth objectives.

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