Launched in 2021, WafR is a retail-tech company that enables brands to deliver smart promotions to local merchants and increase market share through traditional channels. It works with local retailers and fast-moving consumer goods (FMCG) brands to boost customer loyalty through in-store rewards, cashback campaigns, and discounts.
- Eliminated Promo & Incentive Abuse
- > 99.9% Precision in Malicious Tool Detection
- 120% Increase in Customer Retention Rate
Over 85% of sales in Morocco are transacted through local grocers and shops. Acting as a loyalty solution for large FMCG companies, WafR helps brands broadcast and deliver smart promotions to target audiences. Part of WafR’s selling point is its ability to help businesses grow market share and customer loyalty. It provides users with instant rewards based on their shopping activity. This translates to increased brand awareness and revenue for retail brands and local grocers.
No Market for Fraud
In the early days of WafR, the team was focused on creating a risk strategy that could help tackle their main concern - promo and incentive abuse. With a business model focused on delivering discounts, WafR knew it would be a target for fraudsters. Fraudsters could use thousands of fake accounts to feign purchases and earn discount coupons, phone recharge credits, and more.
The effects of promo fraud would be detrimental to WafR’s growing reputation as a trusted loyalty solution. Not only would WafR end up wasting dollars on dishonest users, but its brand partners would also be unwittingly driving promotions to the wrong customers. A lack of effective fraud detection measures would damage WafR’s relationship with its partners, who rely on the platform to gain brand awareness.
Though the team had some existing fraud measures in place, these came at a high operational cost and required manual controls. WafR needed a solution that could proactively detect and prevent fraud automatically, in real time, without placing extra pressure on their lean risk team.
Preventing Fraud & Promoting Trust
WafR turned to SHIELD’s Device Intelligence solution to optimize its risk strategy and ensure that promotions were being delivered to genuine customers.
Using the SHIELD ID, the global standard for device identification, WafR’s risk team accurately flagged user accounts linked to the same physical device. This enabled Wafr to identify and remove fraudsters with multiple accounts in real time, helping to stamp out instances of promo abuse. Knowing exactly which devices were trustworthy also empowered WafR to deliver discounts and direct user engagement campaigns to genuine and loyal users, which increased retention rates.
WafR harnessed the SHIELD Risk Indicators, proactively identifying devices using malicious tools and techniques. By detecting the devices with emulators, app cloners, and tampered apps, the WafR team was able to immediately block fraudulent users and stop attacks before they could do harm. WafR is also part of SHIELD’s Global Intelligence Network (GIN). Spanning six continents, the GIN enables WafR to stay ahead of new and emerging threats, even those never seen before in their industry.
Reda Sellak, Co-Founder & CTO of WafR commented, “An uptick in campaign engagement wasn’t enough, we needed to know that our investment and effort was going to trustworthy and loyal users. SHIELD has been phenomenal in helping us stop fraud and enable growth for our partners and platform.”
Scaling with Confidence
With SHIELD, WafR’s risk team has more than doubled their efficiency and productivity. They’re now able to instantly know which devices, users, and accounts to trust, empowering them to devote their resources to more revenue-generating tasks.