Case Study

How SEA Gamer Mall Overcame Their Fraud Woes and Seized Opportunities for Growth

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Customer Profile

Founded in 2007, SEA Gamer Mall is an established global digital goods and services platform for gamers, game developers and publishers. Headquartered in Malaysia, the company has a global footprint with 4 offices worldwide in Malaysia, China, Thailand and Indonesia.

Region
Southeast Asia

Industry
Digital Goods and Services

Fastest growing gaming services platform in Southeast Asia

SEA Gamer Mall is an online digital trading and services platform for gamers, game developers and publishers. Since inception in 2007, it has aggressively penetrated the Southeast Asian market and has most of its revenue coming from the US, Malaysia, Singapore, China, Thailand and Indonesia.

Stagnated growth due to fears of fraud

Much of SEA Gamer Mall’s revenue came from the sale of digital gaming goods such as game cards, gift cards and mobile reloads. Unfortunately, these digital goods are easily resold in the black market by fraudsters who purchase the digital codes with stolen credit cards. As a result, SEA Gamer Mall suffered from frequent coordinated fraud attacks and high chargeback rates.

Confronted with such high risks, SEA Gamer Mall took a risk averse approach towards accepting transactions. Borderline risky transactions were often rejected, resulting in lowered acceptance rates. They were also cautious about entering new markets and launching new product offerings, which may add on to their pre-existing risks.

Fraud was a major source of concern for SEA Gamer Mall, and it impeded their growth, causing it to plateau. They needed a solution that could address their fraud woes while allowing them to aggressively pursue growth.

"Since deploying SHIELD’s risk intelligence solution, we have seen a 600 percent growth in volume of business. We value the partnership and hope to continue to grow together."
Tommy Chieng
Co-founder & Chief Operating Officer, SEA Gamer Mall

Conquering markets with a peace of mind

SHIELD’s proficiency in blocking coordinated fraud attacks gave SEA Gamer Mall confidence to start market expansion and promotion. On top of this, SHIELD’s 100% Chargeback Protection gave them full assurance to focus on growing their business and revenues, leaving their fraud woes behind.

By adopting SHIELD’s fully automated solution, SEA Gamer Mall was able to make instant, informed decisions in real time. This was essential in a time-sensitive industry where users expect immediate fulfilment upon purchase. A streamlined fraud management process also facilitated improved user experience. 

Eventually, SEA Gamer Mall had successfully overcome stagnation by gaining market share, achieving strong and sustainable growth.

Results

SEA Gamer Mall successfully integrated SHIELD as a solution swiftly within 3 days effortlessly. Since then, SEA Gamer Mall was able to grow their transaction volumes by 47% within the first quarter and their revenue by 132% within 24 months, all while maintaining a healthy chargeback rate.

Frictionless fraud management also allowed for unique acceptance rates as high as 96%, despite the higher risks of digital goods.

- 132% Increased Revenue (in 24 months)

- 96% Unique Acceptance Rate

- 47% Increased transaction volume (in first 3 months)