Razer is the world’s leading lifestyle brand for gamers. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
World’s Leading Lifestyle Brand For Gamers
Razer offers an ecosystem of hardware, software and services for gamers. Currently, it boasts a user base of over 40 million users globally. As the world’s leading lifestyle brand for gamers, Razer is one of the most recognizable icons in the global gaming and e-sports community.
Need For Real-Time And Scalable Solution
During annual promotional periods such as Cyber Monday, Razer typically experiences a significant increase in online consumer sales. As a result, this becomes an operational challenge as Razer’s sales operations would have to quickly scale up in order to manage online fraud.
Razer was keen to focus its business efforts on product development and customer experience. Fraud management operations was necessary but an operational challenge. Razer needed more sophisticated tools to support them in preventing losses without curtailing the online purchase experience. Without sufficient tools to provide a clearer picture of each online transaction, the Razer team would have had to significantly increase online store operations expenses or reject more transactions to contain the risk of fraud, resulting in a lower customer purchase experience, lower acceptance rates and lost revenue.
Greater Operational Efficiency With Improved Accuracy
Using SHIELD, the world’s only fully-automated fraud detection solution with real-time fraud screening, Razer’s e-commerce store was able to scale business operations on demand during promotional periods. Since the SHIELD algorithm can self-learn in real time with each incoming transaction, Razer was able to verify the legitimacy of each online transaction with great precision for their global fraud management operations. Razer could also concentrate on higher-value customer experience management roles rather than on manual fraud management reviews, further improving the Razer online store customer experience.
SHIELD’s dynamic solution removes all unnecessary static buying restrictions, allowing Razer to process more transactions in real-time for instant delivery. More importantly, SHIELD operates seamlessly in the background in a non-intrusive manner, therefore authenticating each Razer online transaction without hurting the customer’s overall shopping experience.