Ralali.com is the first and largest online B2B marketplace in Indonesia. Its mission is to build the best digital ecosystem for Indonesian businesses to leverage the local market, accelerating their growth. Founded in 2013, Ralali.com continues to scale rapidly, serving over 1.4 million merchants and 600,000 individuals, and with more than 5.2 million monthly visitors.
Key Takeaways
- Achieved >96% genuine users
- Ensured 100% genuine product and seller reviews on marketplace
- Strengthened trust with over 2 million users
Accelerating Indonesia’s Economy Through its SMEs
Economists expect Indonesia’s digital economy to be the largest in Southeast Asia by 2030, with its speedy growth driven by accelerated public acceptance for online retail and digital services.
As the largest online B2B marketplace in the country, Ralali was in a key position to connect Indonesian businesses and drive domestic trade. This would empower these businesses to rebound from the COVID-19 pandemic and further accelerate the growth of the wider Indonesian economy.
At the same time, Ralali was aware that other marketplaces around the world were experiencing a wide variety of fraud attacks, most of which use fake accounts. This was a key concern for Ralali, given its position as a B2B marketplace where average transaction values would be significantly higher than those of consumer-facing marketplaces. The Ralali team proactively leveraged world-class risk intelligence from SHIELD to ensure its platform was fraud-free and trustworthy.
Creating a Fair and Transparent Marketplace
For example, fraudsters could use fake customer accounts to leave large numbers of 5-star reviews for both products and sellers.
This breaks trust with customers as dishonest sellers can brazenly sell substandard products and provide poor customer service without fear of negative reviews.
It also meant that dishonest sellers could provide poor customer service, since they could flood Ralali with positive reviews in their favor. Conversely, genuine sellers may feel disadvantaged if they receive lower ratings in contrast to dishonest competitors, driving them to switch to competing platforms.
Fake accounts could also be used to abuse the platform’s referral program as well as seller promotions. Ralali uses these incentives to attract and retain users. Referral abuse causes both the platform’s and sellers’ marketing resources to be wasted without achieving their objectives.
Stopping Fraud in Real Time
To address fraud at its root, Ralali utilized SHIELD’s AI-powered Device Intelligence solution to stop malicious activity before damage could be done. The SHIELD ID, the global standard for device identification, allowed Ralali to identify the fraudulent devices used to create fake accounts. Ralali could thus confidently stop fake account registrations from those devices.
The Ralali team also used the SHIELD Risk Indicators, which exposed the malicious tools and techniques used to carry out fraudulent activity or create fake accounts at scale. These included app cloners, GPS spoofers, tampered apps, and emulators.
On top of this, they leveraged the SHIELD Sentinel, which continuously profiles device sessions and enables Ralali to pinpoint the exact moment fraudulent behavior starts to manifest. This allowed the Ralali team to take swift action against fraudsters.
Empowering Indonesia’s Businesses
Ralali’s aim is to be the online hub for the SMEs and businesses spread across Indonesia’s vast landmass. The platform’s use of SHIELD’s Device Intelligence solution helped them build customer trust, powering their continued growth in tandem with the dynamic Indonesia market.
Joseph Aditya, CEO at Ralali said, “SHIELD’s risk intelligence has enhanced our fraud prevention capabilities and enabled us to build trust with users. Businesses across Indonesia use us as their growth engine, and can connect with one another through Ralali with full peace of mind.”
