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Headquartered in California, inDrive is the world’s fastest growing online ride-hailing service with operations in 700+ cities across 47 countries. The app has been downloaded over 150 million times. inDrive gives drivers and passengers the freedom to negotiate the terms of their interaction, which may be based on price, route or other factors.
Key Takeaways
- Best-in-class performance of over 99.77% genuine users
- Stopped incentive abuse and fraud syndicates
- Boosted trust and fairness across 700+ cities and 47 growth markets
The Current Landscape of Ride-Hailing Fraud
Fraud syndicates across the world, are creating major obstacles for ride-hailing players in every market. To ensure smooth expansion into new markets, inDrive wanted to proactively address the vast array of potential fraud tools and tactics used by fraud groups.
Navigating Around Fraud Attacks
Fake Accounts Muddy the Waters
Fraud in ride-hailing often involves fake accounts created with tools like app cloners, stolen identities, or account takeovers. App cloners let fraudsters access multiple instances of the same app from a single device, making it easy to scale attacks across many devices.
Fake accounts are also used to for ghost rides where rides are not actually completed. Errant drivers can quickly rack up ride completion incentives, intended as rewards for hard-working drivers. Fraudsters also falsify ratings to boost their chances of getting rides, allowing poor-perfoming drivers to maintain top ratings despite genuine negative reviews.
GPS Spoofers Induce Fare Surges
Fake accounts, when coupled with GPS spoofers, can be used to artificially inflate demand in specific areas, leading to fare surges that benefit fraud syndicates. This also helps dishonest drivers appear closer to potential passengers, disadvantaging honest drivers and increasing passenger wait times.
Autoclickers Enable Ride Request Hogging
Fraud rings employ devices with autoclickers or tampered ride-hailing apps to preemptively accept ride requests, monopolizing passengers and limiting genuine drivers’ access to opportunities.
Providing the Driving Force for Trust
To proactively combat fraud, inDrive tapped on the SHIELD Device ID, the global standard for device identification that stops fraud at the root. The SHIELD Device ID empowers inDrive to identify instances when many driver or passenger accounts being operated from the same device. Simultaneously, SHIELD’s AI technology pinpoints clusters of accounts tapping on the same IP address or subnet, allowing proactive action against fraudulent activity from fake accounts.
SHIELD’s Risk Intelligence detects all malicious tools and techniques used on the platform, like GPS spoofers, tampered apps, and app cloners. Its real-time platform monitoring helps inDrive tell the exact moment users engage in fraudulent activity, enabling instant countermeasures.
SHIELD’s Risk Intelligence does this all without the need for Personal Identifiable Information (PII), ensuring inDrive remains compliant with data protection and privacy laws around the world without compromising on security.
SHIELD’s Global Intelligence Network ensured inDrive could stay ahead of emerging threats while catering to the unique risk profiles of each new market and region they launched in.
