Case Study

Ride-Hailing Unicorn inDrive Leverages SHIELD’s Device Intelligence to Boost Trust and Fairness

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Customer Profile

Headquartered in California, inDrive is the world's fastest-growing online ride-hailing service with operations in 700+ cities across 47 countries. inDrive gives over 100 million drivers and passengers the freedom to negotiate the terms of their interaction, which may be based on price, route or other factors.

Region
Global 

Industry
Ride-Hailing

Key Points

  • Best-in-class performance of over 99.77% genuine users
  • Stopped incentive abuse and fraud syndicates
  • Boosted trust and fairness across 100 million users and 47 growth markets

Challenging injustice and unfairness

A people-driven business on a mission to challenge injustice, inDrive understood its success hinged on user trust. It needed to ensure negotiations and prices were kept transparent and fair. Keeping dishonest and fraudulent users out of the platform was of the utmost importance, both for establishing trust as well as launching their services in different markets. 

Fraud syndicates across the world, however, are creating major obstacles for ride-hailing players in every market. inDrive wanted to ensure smooth growth for its business by proactively dealing with the vast array of potential fraud tools and tactics in use by fraud groups. 

inDrive chose SHIELD, the world’s leading risk intelligence company, to ensure it stayed ahead of the diverse and distinct fraud risks across all markets.

"inDrive is dedicated to fighting injustice and upholding transparency and fairness in the mobility and transportation space. Our partnership with SHIELD empowers us to stay true to our mission of helping people, ensuring the highest standards of trust and fairness for all while maintaining our rapid pace of growth."
Arsen Tomsky
CEO & Founder, inDrive

Navigating around fraud attacks

Fake Accounts Muddy the Waters

Fraud tactics in the ride-hailing space often involve the use of fake accounts created with tools such as app cloners, with stolen identities, or even by taking over legitimate accounts. App cloners enable fraudsters to create and access multiple instances of the same app from a single device. Fraud syndicates further scale the breadth of their fraud strategy by replicating this across a large number of devices. 

Fake accounts can be used to complete ghost rides - rides that do not actually happen. Errant drivers can quickly rack up ride completion incentives which were intended to reward hard-working drivers. 

Fraud rings could also use fake accounts to falsify ratings and boost syndicate drivers’ chances of getting rides. As a result, drivers who provide poor experiences, such as those that drive recklessly, can maintain top ratings despite negative reviews from genuine passengers.

GPS Spoofers Induce Fare Surges

Additionally, fake accounts can be combined with the use of GPS spoofers to simulate high demand in one area, causing fare surges fraud syndicates profit from. 

GPS spoofers can also help errant drivers appear to be closer to prospective passengers than they really are. This gives them a leg up over honest drivers, and results in longer waiting times for passengers.

Autoclickers Enable Ride Request Hogging

Fraud rings might use devices with autoclickers or tampered versions of ride-hailing apps to accept ride requests before other drivers can possibly open or accept these requests. 

Passengers are monopolized by fraudulent drivers, with genuine drivers having little access to ride opportunities. 

Providing the driving force for trust

To take proactive action against fraud groups, inDrive tapped on the SHIELD ID, the global standard for device identification that helps link fake devices created from the same physical device, which could number in the thousands. The SHIELD ID empowers inDrive to identify instances of many driver or passenger accounts being operated from the same device. At the same time, SHIELD’s AI technology can pinpoint large numbers of accounts tapping on the same IP address or subnet. This empowers inDrive to proactively deal with any fraudulent activity involving the use of fake accounts.

SHIELD’s Risk Indicators detect the installation and activation of all malicious tools and techniques on the platform, such as GPS spoofers, tampered apps, and app cloners. Furthermore, SHIELD Sentinel’s real-time platform monitoring helps inDrive tell the exact moment users engage in fraudulent activity, enabling instant countermeasures.

SHIELD’s Risk Intelligence does this all without the need for Personal Identifiable Information (PII), ensuring that inDrive remains compliant with data protection and privacy laws around the world without compromising on security. 

inDrive was rapidly launching in new markets and needed to account for the diverse and distinct fraud risks. SHIELD’s Global Intelligence Network ensured that inDrive could stay ahead of emerging threats while catering to the unique risk profiles of each region.