This case study is available in Portuguese.
Hubla is one of the leading platforms for digital product sales in Brazil. Its mission is to empower digital entrepreneurs to build the leading companies of the future. Hubla does this by offering high-performance technology and tools, strategic support throughout the entrepreneurial journey, and nurturing a community of business owners who share a common goal: to transform their own lives—and the world—through knowledge.
Key Takeaways
- Millions of transactions protected monthly by SHIELD
- 80% reduction in manual review volumes
- Increased security and trust, paving the way for long-term growth
The Challenge: Fighting Fraud in a Rapidly Growing Ecosystem
Hubla’s mission is to build the world’s largest ecosystem of digital entrepreneurs by enabling creators to launch and scale businesses online.
In just five years, Hubla processed over R$1 billion in transactions—a major growth milestone. However, this success also brought new challenges. The platform’s open architecture—designed to support high-volume creator commerce—became an increasing target for sophisticated attackers.
- Stolen card fraud leading to refund abuse and chargebacks
- Fake accounts, created with bots, emulators, and device farms
- Card testing attacks that distort performance metrics
- Promo abuse through coordinate multi-accounting
Without a robust, scalable defense layer, Hubla’s trust and growth trajectory were at risk. Manual reviews couldn’t keep pace, and fraud signals were often delayed or buried. The company needed a solution that could deliver real-time detection, minimize latency, and scale with platform growth—without adding friction to the user experience.
The Solution: Tackling Fraud at Root with SHIELD
To proactively protect its ecosystem, Hubla deployed SHIELD’s Device Intelligence as its first line of defense—embedding real-time fraud prevention directly into the platform’s risk stack.
SHIELD’s Device ID, the global standard for device identification, enables Hubla’s team to distinguish between trustworthy and suspicious devices on their platform with pinpoint accuracy, even when fraudsters attempt to spoof or reset devices and browsers.
With this foundation, devices involved in suspicious behavior, such as rapid purchases using different cards or multiple account creation attempts, are flagged instantly, preventing repeat attacks from the same origin.
In parallel, SHIELD’s Fraud Intelligence continuously analyzes every device session in real time. This always-on protection helped the team identify behavioral signs of fraud such as abnormal transaction patterns, use of automation tools like bots and emulators, and masking tools like proxies and anti-fingerprinting tools commonly used to evade detection. All risky devices are flagged, and automatically blocked, reducing manual review volume by over 80%.
SHIELD: Powering Secure Growth at Scale
By eliminating fraud at its source, SHIELD has become a core enabler of Hubla’s trust and safety stack. The team now approves more users, automates critical fraud decisions, and is helping creators scale their businesses into new segments without fear of fraud. This proactive, automated defense has delivered for Hubla:
- Low-latency decisioning, designed for real-time commerce
- Eliminate fake transactions before they impact revenue
- Minimal integration overhead, with scalable deployment across microservices
- Seamless trust layer across the creator ecosystem
As Hubla expands its footprint across Brazil, SHIELD ensures platform integrity without sacrificing speed or scale.
