Case Study

Winning The 21st Century Digital Arms Race With Autonomous Risk Intelligence

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Based in the Netherlands, Flawless Shopping BV is a worldwide online retailer. The company owns and operates several online stores covering most of Europe and USA. Thanks to a deep experience trading products online, Flawless Shopping has a unique understanding of what people want and need.

The Worldwide Online Retailer

Founded in 2010, Flawless Shopping BV is a worldwide online retailer. The company operates 30+ online stores covering most of Europe and USA. Flawless Shopping prides itself on being able to supply its customers with the best products at the best possible prices, safely and efficiently.

One of the company’s primary online stores is livecards.co.uk, which specializes in selling game codes and gift cards. With the gaming market reported to be worth US$159 billion worldwide, delivering gaming codes and gift cards via email attracts as many gamers as it attracts fraudsters looking to make a quick buck.

Confronted with the high risk of fraud, the company narrowed its payment options for popular products such as Steam and implemented a range of purchase limitations including frequency and amounts purchased to reduce its risk exposure. However, implementing these rules had a knock-on effect for customers, delaying delivery of products or even rejecting a transaction that surpassed the price threshold.

As such, the company began looking for a cyber security partner that could deliver real-time risk intelligence, reducing risk whilst supporting growth.

The SHIELD platform provides instant, risk intelligence that enables our internal teams to make better, more informed decisions. With global intelligence augmented from similar gaming companies, we can accurately and proactively block similar attacks.
Steyn Van Hovell
CEO, Flawless Shopping
The SHIELD platform provides instant, risk intelligence that enables our internal teams to make better, more informed decisions. With global intelligence augmented from similar gaming companies, we can accurately and proactively block similar attacks.
Steyn Van Hovell
CEO, Flawless Shopping

Delivering Unrivaled User Experiences

In today’s digital world, consumer expectations are high – with patience running thin, the speed of a transaction could be the difference between a sale or a lost customer. With an entirely manual and time-consuming process of payment verification in place, consumers were being made to wait for extended periods for their products.

With SHIELD’s Autonomous Risk Intelligence® platform deployed, all PayPal transactions are now fully protected, delivering a fraud risk decision in less than 70 milliseconds, dramatically increasing the speed of transaction, and transforming the user experience. The ability to block fraudulent transactions in real-time has also eliminated the need for unnecessary purchase limits and enabled the company to sell popular gaming products without the inherent risk of fraud.

Steyn Van Hovell, CEO at Flawless Shopping shared, “Previously, a gamer could be waiting 15-20 minutes to receive their gaming code while security checks were completed. With SHIELD protecting our transactions, we can now deliver the same code to the gamer within a matter of seconds.”

Winning The 21st Century Digital Arms Race

Businesses and cybercriminals are actively competing in a digital arms race to win the fraud battle. Using the latest machine-learning technology and incorporating data from SHIELD’s extended Global Intelligence Network, the SHIELD platform helps Flawless Shopping drive a more holistic approach to fraud management keeping the company always one step ahead of fraud.

Van Hovell commented, “The SHIELD platform provides instant, risk intelligence that enables our internal teams to make better, more informed decisions. With global intelligence augmented from similar gaming companies, we can accurately and proactively block similar attacks.”

More Than Just A Technology Vendor

For Flawless Shopping, it was critical to work with a partner, and not just a vendor. Van Hovell said, “It was important to us that the cyber security provider complement, rather than replace, our existing in-house fraud team.”

Van Hovell added, “The relationship with SHIELD has always been very personal – we have always felt valued as a client and we are excited to see how the partnership will develop in the coming years.”