Case Study

India’s Leading E Commerce Enablement Platform Dukaan Elevates User Trust with SHIELD’s Device Intelligence

Coloured ShareChat Logo
Customer Profile

Dukaan is an end-to-end ecommerce enablement platform that empowers merchants to sell products digitally. Businesses of any size, volume, and geographical location can use Dukaan’s no-code tools to build and launch online stores instantly.

Industry
India

Industry
E-Commerce

Key Takeaways

  • Over 3 million SMEs protected
  • 100% increase in merchant satisfaction 
  • The most trusted e-commerce enablement platform in India

Dukaan's Goal

Dukaan’s vision is to build an end-to-end digital operating system for Indian small and medium-sized enterprises (SMEs). Founded in 2020, they have been instrumental in digitizing the local Indian retail sector. To date, they have helped over 3 million SMEs in India start, run, market, and grow their businesses over the internet. 

Dukaan also facilitates all online transactions on the platform so that merchants can focus on growing their businesses. As such, they needed a risk intelligence partner that could help them provide a safer online experience for merchants and their customers.

“Trust is key to gaining merchant confidence. SHIELD’s technology has been instrumental in helping to provide our merchants with a trusted digital environment as they continue to scale with us.”
Subhash Choudhary
Co-founder & CTO of Dukaan

Security as Top Priority

Dukaan understood that fraudsters would be drawn to them as they grew. As user experience was of utmost priority, they wanted a solution that could stop fraudulent activity without causing user friction. 

Examples of fraudulent activities include fraudsters constantly creating fake accounts and mimicking real customers to place fake orders on merchant stores. The SHIELD ID helped to accurately identify multiple users using the same device, empowering Dukaan to block fraudsters before they can do any damage. 

Subhash added, “SHIELD’s accuracy is outstanding. Whether it’s two or twenty users on a device, they were able to catch them all. With SHIELD, we’ve eliminated all of our fraud blindspots.”

No Discounting the Shopping Experience

As part of their toolset, fraudsters typically use emulators, anti-fingerprinting tools, and factory reset their devices to create new accounts and appear like genuine customers. The SHIELD Risk Indicators helped Dukaan uncover when, where, and which malicious tools are in use. 

Subhash commented, “Fraudsters can run, but they can’t hide. With SHIELD, we are able to identify every risky device or account no matter how hard they try to evade detection. Merchant satisfaction has risen 100% since.” 

The Safest Ecommerce Operating System 

A process fraught with friction would affect user satisfaction, and by extension, merchant satisfaction with Dukaan’s platform. Combined, the SHIELD ID and the SHIELD Risk Indicators enabled them to ensure the customers they’re interacting with are genuine, and prevent fraudsters from defrauding merchants. 

Subhash concluded, “Trust is key to gaining merchant confidence. SHIELD’s technology has been instrumental in helping to provide our merchants with a trusted digital environment as they continue to scale with us.”