Diagnosing Potential Issues

Pharmacies rely on platforms to guarantee the legitimacy of their partners, the medication they sell, and the supplies reaching patients. Unfortunately, fraudsters exploit this trust for their own benefit, often creating fake accounts en masse to lay the groundwork for malicious activities.

Fraudsters can impersonate genuine brands to sell counterfeit or low-quality medical goods. They face no repercussions from complaints due to their fake identities. This poses serious health risks to consumers, and quickly erodes trust in both the platform and the imitated brand. 

Fraud syndicates can also create armies of fake accounts to manipulate platforms. These accounts are used to artificially inflate product ratings, exploit one-time-only sign-up bonuses and referral incentives, and bypass purchase limits on high-demand products. By controlling both buyer and seller identities, fraudsters can hoard products and resell them at inflated prices, depriving genuine customers of essential medication. 

In some cases, dishonest delivery partners from third-party logistics companies can collude with fraudsters to divert packages, falsify deliveries, and resell goods on other sites. This results in stock shortages and a loss of trust in the platform.  

Prescribing the Right Medicine for Fraud

SHIELD’s Device Intelligence solution has empowered Buymed to proactively stop fraud at the root. Buymed leveraged the SHIELD Device ID, the global standard for device identification, to persistently identify devices controlling multiple user accounts. This capability allowed Buymed to stop fraudsters before they could exploit signup bonuses and incentives, effectively shutting down multi-accounting and promo abuse at the source. 

The actionable insights from SHIELD’s Risk Intelligence enabled Buymed to customize their risk thresholds and pinpoint app cloners, emulators, tampered apps, and auto-clickers used by fraudsters on Buymed’s ecosystem. By profiling risk throughout the user session, SHIELD also detected when users showed signs of suspicious behavior, enabling Buymed to catch potential fraudsters red-handed. 

Nam Pham, Director of Engineering, said “SHIELD’s Device Intelligence delivered results right away - we now identify multi-accounting and flag suspicious activity in real-time with instant updates to our risk engine. With SHIELD adaptability, we’re able to eliminate the need for multiple third-party tools, empowering us to effectively combat a wide range of fraud.” 

When Prevention is Better than Cure

The fight against fraud is constantly evolving. To ensure Buymed stays ahead, SHIELD's Global Intelligence Network offers a continuously updating library of emerging fraud tactics. This enables Buymed to strengthen its fraud defenses while improving operational efficiency, reallocating time and resources towards expansion plans. 

SHIELD’s device-first risk AI platform empowers Buymed to proactively tackle fraud including fake listings, promo abuse, and inventory hoarding before it impacts users and their platform. By prioritizing customer experience and leveraging SHIELD’s capabilities, Buymed has set a benchmark in the industry as the most trusted healthcare e-commerce platform in Vietnam. 

“Protecting the healthcare ecosystem is a critical pillar for our growth. SHIELD provides Buymed with a crucial first line of defense against fraud, helping us ensure fair access to medical supplies while maintaining our platform’s integrity and trustworthiness without infringing on personal data. With SHIELD as our partner, we can confidently expand into new markets."