Founded in 2021, Astro is Indonesia’s first quick-commerce platform. The company has service locations across 50 locations in Jakarta to cater to over 30 million residents. Within just nine months of their launch, they have grown to over a million downloads, 1,000 drivers, and 1,500 products. In addition to round-the-clock delivery services, Astro also owns the entire user journey from supply chain to last-mile delivery.
Key Takeaways
- Trusted by millions of users across Indonesia
- More than 99.06% genuine users on the platform
- Eliminated referral and promotion abuse
Houston, We Have a Problem!
Fraudsters look for the fastest and cheapest ways to generate profit, often targeting low-hanging fruit such as promotional campaigns. They create fake accounts to abuse promotions, rack up referral bonuses, and snatch up vouchers, which leaves genuine users at a disadvantage. While Astro’s promo and referral campaigns saw huge success and soaring signup numbers, they wanted to ensure their growth came from genuine users instead of fake accounts and bots.
Additionally, the Astro team was aware that there were other avenues for fraudsters to exploit the platform. For example, errant drivers could use GPS spoofers to change their location, which would allow them to appear as though they had met their 15-minute delivery target, even if they were unable to. As a result, customers could be left dissatisfied with delayed deliveries while fraudsters get off scot-free with incentive bonuses they do not deserve.
One Giant Leap for Customer Trust
To exceed their delivery commitment and solidify their position as the most trusted grocery delivery platform for Indonesians, Astro leveraged SHIELD’s Device Intelligence.
Astro utilized the SHIELD ID—the global standard for device identification—to detect devices linked to multiple accounts. Because the SHIELD ID was extremely persistent, it enabled Astro to weed out fake accounts and multi-accounting even when fraudsters attempted to factory reset their phones and mask their devices. With the SHIELD ID, Astro was able to eradicate fake accounts at the source and ensure that genuine users had a fair chance at benefiting from promo campaigns.
But Astro didn’t stop there. They doubled their defenses with the SHIELD Risk Indicators, detecting when and which malicious tools were in use. Astro exposed devices with app cloners, GPS spoofers, and emulators instantly and identified errant drivers who were taking advantage of incentive bonuses. With SHIELD, Astro was able to instantly identify and end their partnership with these drivers.
Harvey Tjiupek, VP of Engineering at Astro commented, “At Astro, we’re laser-focused on delivering an exceptional customer experience. That means working only with trustworthy drivers that understand our mission - to make our users’ lives simpler and easier. Our partnership with SHIELD has helped us take this mission to the next level.”
The Most Trusted Quick-Commerce Platform on the Planet
Operating in the quick-commerce industry came with the expectation to provide the highest standards of customer service. It was key that SHIELD’s Device Intelligence could identify genuine users and fraudsters in real time, allowing Astro to swiftly deliver the best customer experience to every shopper.
Supercharged with SHIELD’s technology, Astro is breaking new ground in the quick-commerce industry across Indonesia and beyond, all while continuing to be the most trusted choice for shoppers’ everyday needs.
