Why Digital Trust is Key for Your Online Business

Imagine signing up for a dating app only to receive aggressive and hateful messages, calling a taxi because you’re late for work but opening the app to find jacked up prices, or placing funds in an e-wallet to then have your funds stolen. Once digital trust is broken, users may never use the same app again. Amongst the competition and pool of alternatives, why should they?

Trust is incredibly important in the digital sphere where users are interacting and transacting with other users and businesses. But they have never met these users before and don’t have a relationship with them. When done right, customer trust becomes a key competitive advantage and an important driver for customer acquisition and retention.  

But digital trust is a two-way street. While users want to trust the online platforms they’re using, businesses want to be able to trust their users too.