Fake accounts are the root of fraud: how to prevent it?

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The proliferation of fake accounts poses a substantial threat to online businesses. Recent instances of companies involved in controversies related to the creation of fraudulent accounts abound: Facebook announced it detected and eliminated thousands of fake accounts originating from China to spread false political content in the United States; more than 23% of Elon Musk's Twitter followers were found to be fake, according to a 2022 audit, and so on.

As technology progresses, the techniques employed to initiate and sustain these fraudulent accounts also evolve to become more effective and efficient. But how do fraudsters scale the creation of fake accounts, and what is the actual impact on businesses? Let’s find out!