Conquering A Secondary Marketplace Chock-Full of EGift Card Fraud

Oh, how times have changed! Gift cards are no longer just a popular backup plan. In fact, gift cards – especially eGift cards – are becoming increasingly attractive not only as gifts, but also for personal use. eGift cards give retailers who offer them more reasons to celebrate. Unfortunately, there is always a catch. eGift cards suffer the highest fraud rate attempts and are the biggest targets of fraud attacks between Black Friday and Christmas. One of the biggest contributing factor to that is the growing popularity of online gift card exchange sites. These increasingly commonplace sites are also known as secondary gift card marketplaces. Digging deeper into how fraudsters operate on these sites gives better understanding on keeping your eGift cards fraud-free.