Avoid The Trap Of Customer Loyalty Fraud

This article was contributed by Ellie Lott.

Customer loyalty programs give great value in the form of discounts, bonuses, points, freebies, miles, or even cash back. Offering customer loyalty programs is a great way for businesses to build long and profitable relationships with their customers. 

For businesses, customer loyalty programs help to create customer retention, attract new customers and help to build the business brand. For customers, loyalty programs can provide a genuine feeling of relationship and reciprocity, trust and commitment, as well as providing excellent customer bonuses.