Headquartered in Guangzhou China, 37Games is an international browser and mobile game developer and publisher. Its gaming platform covers North America, Europe, Mainland China, Hong Kong, Taiwan, South Korea and Southeast Asia. Since inception, it has accumulated more than 700 million users around the world, making it one of the top three game companies in China and one of the top 25 public game companies in the world.
Having experienced exponential growth in its user base, 37Games had become a prime target for fraudsters. Furthermore, its website experiences seasonal spikes in demand, increasing the complexity of risks to be managed. With a lean team managing cross-border sales and payments, 37Games needed a partner with the expertise to manage fraud effectively.
Instant access and delivery of its products is critical for a digital organisation like 37Games to drive great user experiences. 37Games needed a solution that could move from reactive (detecting fraud after it happened) to proactive, blocking fraud in real-time with zero impact to its users.
Being capable of detecting and blocking fraudulent activity in less than 0.1 seconds, SHIELD was a natural choice for 37Games as its anti-fraud partner. Deployment of SHIELD’s platform was simple and efficient, delivering immediate results upon integration.
Sally Peng, Director of Operations at 37Games said, “As a digital organization, speed is everything. With SHIELD returning a fraud decision in just 0.1 seconds, we can provide our gamers with instant access to their favourite games – it’s as easy as a single click of a button.”
Like most organizations experiencing hypergrowth, 37Games aspired to take its products global. With protection from SHIELD’s Autonomous Risk Intelligence® platform, 37Games easily managed the threat of risk and business-crippling losses, giving the company confidence to expand into new markets.
Peng commented, “Since deploying SHIELD, we have expanded into several new markets including France, Germany and Turkey. We have the flexibility to scale up our operations at any time – safe in the knowledge we are protected from fraud.”
Leveraging SHIELD’s fully automated AI and machine learning engine, 37Games ensures a smooth and frictionless user experience that is a class above competitors. Since partnering with SHIELD, 37Games has seen more than 50 percent reduction in fraud losses and is well-positioned to continue dominating global markets.
Peng concluded, “SHIELD plays a critical role in protecting our gaming community. We look forward to our continued partnership in the coming years.”